{"id":1142,"date":"2025-10-19T15:02:55","date_gmt":"2025-10-19T15:02:55","guid":{"rendered":"https:\/\/kdibis.com\/kdibiswp\/?page_id=1142"},"modified":"2026-03-16T15:16:02","modified_gmt":"2026-03-16T15:16:02","slug":"kdibis-beer-game-and-the-bullwhip-effect","status":"publish","type":"page","link":"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-beer-game-and-the-bullwhip-effect\/","title":{"rendered":"Kdibis | Bullwhip Game"},"content":{"rendered":"\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-5474f00b wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\" style=\"margin-top:0;margin-bottom:0;padding-right:0;padding-left:0\"><nav class=\"has-text-color has-base-color has-background has-custom-color-1-background-color is-responsive items-justified-center wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-is-layout-11db0663 wp-block-navigation-is-layout-flex\" aria-label=\"Menu E\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container has-text-color has-base-color has-background has-custom-color-1-background-color is-responsive items-justified-center wp-block-navigation\"><li class=\" wp-block-navigation-item a:active, a:focus { outline: 0; border:none; -moz-outline-style: none;} wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/\"><span class=\"wp-block-navigation-item__label\">Kdibis<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-bullwhip-effect\/\"><span class=\"wp-block-navigation-item__label\">Bullwhip Effect<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-beer-game\/\"><span class=\"wp-block-navigation-item__label\">Bullwhip Game<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibisglobal-supply-chain-games\/\"><span class=\"wp-block-navigation-item__label\">KdibisGlobal Supply Chain Games<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-price-list\/\"><span class=\"wp-block-navigation-item__label\">Pricing<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.kdibisglobal.org\" target=\"_blank\"  ><span class=\"wp-block-navigation-item__label\">kdibisglobal.org<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/\"><span class=\"wp-block-navigation-item__label\">E<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-home-d\/\"><span class=\"wp-block-navigation-item__label\"> D<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-kdibisglobal-bullwhip-game\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-bottom:0\">KdibisGlobal Bullwhip Game<\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-text-subtitle is-style-text-subtitle--3\" id=\"h-bullwhip-game-scenario\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:0;padding-bottom:0\">Bullwhip Game &#8211; Scenario<\/h2>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">The&nbsp;<strong>KdibisGlobal Bullwhip Game<\/strong>&nbsp;is an extended form of the Beer Distribution Game (<strong>Beer Game<\/strong>).<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7d874bf9 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-accent-5-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#034c5f;border-width:1px;border-radius:6px;flex-basis:80%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1485\" height=\"663\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/KdibisGlobalVirtualCompany022-1-scaled-7.png\" alt=\"\" class=\"wp-image-1538\" srcset=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/KdibisGlobalVirtualCompany022-1-scaled-7.png 1485w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/KdibisGlobalVirtualCompany022-1-scaled-7-300x134.png 300w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/KdibisGlobalVirtualCompany022-1-scaled-7-1024x457.png 1024w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/KdibisGlobalVirtualCompany022-1-scaled-7-768x343.png 768w\" sizes=\"auto, (max-width: 1485px) 100vw, 1485px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">Four companies, Alpha Kdibis, Green Kdibis, Royal Kdibis, and Wild Horse Kdibis, have identical 5-stage supply chains. The task is to meet the beverage demand of four retail groups, from Material to Retailer, while minimizing inventory costs and ensuring delivery to all business units. The Material business unit produces the beverages and manages an unreliable raw-material supplier. The Production unit is the bottler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-text-subtitle is-style-text-subtitle--4\" id=\"h-bullwhip-game-playing-field\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Bullwhip Game &#8211; Playing Field <\/h2>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">Team members take charge of the business units. Each business unit is a profit center. They must make their decisions based on customer orders, incoming deliveries, and their inventory levels. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#034c5f;border-width:1px;border-radius:6px;padding-top:0;padding-bottom:0;flex-basis:90%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"561\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame03E-2.png\" alt=\"\" class=\"wp-image-1568\" srcset=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame03E-2.png 1488w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame03E-2-300x113.png 300w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame03E-2-1024x386.png 1024w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame03E-2-768x290.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">Team members only see their own business area and do not have an overview of the entire supply chain. There is no forecast and no inventory management and no communication between the business units.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-text-subtitle is-style-text-subtitle--5\" id=\"h-bullwhip-game-rules\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Bullwhip Game &#8211; Rules<\/h2>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size\">26 weeks are played. There are weekly orders with a 2-week delivery cycle. The raw materials are ordered in kg for beer and soft drinks. Beer: 20kg\/hl, soft drinks: 6kg\/hl. The delivery delay for raw materials is 1 week. Unannounced delivery delays from the raw materials supplier may occur.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<figure class=\"wp-block-image size-full has-custom-border\" style=\"margin-top:0;margin-bottom:0\"><img loading=\"lazy\" decoding=\"async\" width=\"1488\" height=\"510\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame04E.png\" alt=\"\" class=\"has-border-color wp-image-1578\" style=\"border-color:#034c5f;border-width:1px;border-radius:6px\" srcset=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame04E.png 1488w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame04E-300x103.png 300w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame04E-1024x351.png 1024w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame04E-768x263.png 768w\" sizes=\"auto, (max-width: 1488px) 100vw, 1488px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<ol style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30);padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\" class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-79c55f6471dd6d16cf53fb6c500af287\" style=\"color:#027a5c;margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Each division receives orders from the&nbsp;business units as customers: Retailer from the four retail groups, Distributor from Retailer, Wholesaler from Distributor, Production from Wholesaler, and Material from Production.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-6d55101abe804a0f5cfcac97c4b214b7\" style=\"color:#0070c0;margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">Each division receives deliveries from each business unit as suppliers: Production from Material, Wholesaler from Production, Distributor from Wholesaler, Retailer from Distributor, based on previous orders.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-7667bf1ee347215b3a4a1195bc69d53f\" style=\"color:#027a5c;margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">The current order is placed in the outbound delivery based on the current inventory.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-3950ac3a4f75682c1d38d438ad9793de\" style=\"color:#c00000;margin-top:var(--wp--preset--spacing--20);margin-right:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--20);margin-left:var(--wp--preset--spacing--30)\">Based on the current inventory level and any backorders, the division heads decide what quantity they place as an order. This is provided with a delay of 2-week cycles through the respective supplier, as far as inventory is available.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-9c34865caf6e0466c3c4c805b3bd4927\" style=\"color:#7030a0;margin-right:var(--wp--preset--spacing--30);margin-left:var(--wp--preset--spacing--30)\">The respective order is placed.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-text-subtitle is-style-text-subtitle--6\" id=\"h-bullwhip-game-sequence\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Bullwhip Game &#8211; Sequence<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<figure class=\"wp-block-image size-large has-custom-border\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame02E-1024x390.png\" alt=\"\" class=\"has-border-color wp-image-1588\" style=\"border-color:#034c5f;border-width:1px;border-radius:6px\" srcset=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame02E-1024x390.png 1024w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame02E-300x114.png 300w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame02E-768x292.png 768w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeerGame02E.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<ol style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\" class=\"wp-block-list\">\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-79d33d13ffe73a5e640cfd4376cf91f2\" style=\"color:#c00000;margin-right:0;margin-left:0\">In week w, the order is placed.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-55da3bb54d3bd3199aa11ee852d1a1a7\" style=\"color:#0070c0\">In week w+1, the order will be received by the supplier business unit and will be placed in the outbound delivery accordingly.<\/li>\n\n\n\n<li class=\"has-text-color has-link-color has-medium-font-size wp-elements-44b250f15e120e1434f94d4bb96ca8b0\" style=\"color:#7030a0\">In week w+2, the order from week w arrives at the ordering business unit.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">As soon as all orders have been placed, the system switches to the next week.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">The last entry is made in week 26. Then the game is over.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-text-subtitle is-style-text-subtitle--7\" id=\"h-bullwhip-game-beer-market-and-business-model\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">Bullwhip Game &#8211; Beer Market and Business Model<\/h2>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">The <strong>Kdibisglobal Bullwhip game<\/strong> is played in the virtual country of <strong>Kadibisia<\/strong>. Kadibisia is about half the size of Switzerland. The size of the beer market corresponds to half the annual beer consumption in Switzerland. The proportional distribution of market participants has been adopted from Switzerland and is comparable with many other countries. The market is dominated by two large breweries with a share of 50%. More than 1,000 small and microbreweries have a 4 % market share. The virtual companies Alpha, Green, Royal, and Wild Horse share the remaining 46 % of the Kadibisia beer market equally. This results in an annual demand of 247,250 hectoliters for each of the four companies. The beer market is saturated and stagnating.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-custom-color-2-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#034c5f;border-width:1px;border-radius:6px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20);flex-basis:90%\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\"><img loading=\"lazy\" decoding=\"async\" width=\"1463\" height=\"640\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeermarketE-2.png\" alt=\"\" class=\"wp-image-1640\" srcset=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeermarketE-2.png 1463w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeermarketE-2-300x131.png 300w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeermarketE-2-1024x448.png 1024w, https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/10\/BeermarketE-2-768x336.png 768w\" sizes=\"auto, (max-width: 1463px) 100vw, 1463px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">Each company&#8217;s business units are structured as profit centers. Each division buys beer from its upstream division and sells it to its downstream division at a 30% markup on the purchase price. This results in a final selling price of 320 credits per hectoliter, which is solely responsible for the company&#8217;s bottom line.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-text-subtitle is-style-text-subtitle--8\" id=\"h-bullwhip-game-supply-chain-principles\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">Bullwhip Game &#8211;  Supply Chain Principles<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-border-color has-custom-color-2-background-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"border-color:#034c5f;border-width:1px;border-radius:6px;flex-basis:90%\">\n<figure style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\" class=\"wp-block-video\"><video controls src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/uploads\/2025\/12\/SCMPrinciplesE.mp4\"><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\">This video demonstrates the principles of the supply chain and the typical behaviors of participants in the bullwhip game, which result in extremely high inventory costs, in addition to the costs induced by the bullwhip effect.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-c876d8ae wp-block-buttons-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-about-e\/\">About us<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-contact\/\">Contact<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-terms-e\/\">Terms<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-imprint-e\/\">Imprint<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\">*<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-about-d\/\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\u00dcber uns<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-kontakt\/\">Kontakt<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-terms-d\/\">AGB<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-imprint-d\/\">Impressum<\/a><\/div>\n<\/div>\n\n\n\n<p>\u00a9 Kdibis Learning Games Dr. K.D. Gronwald 2025<\/p>\n\n\n\n<p><\/p>\n<div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_1142\" class=\"pvc_stats all  \" data-element-id=\"1142\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p><div class=\"pvc_clear\"><\/div>","protected":false},"excerpt":{"rendered":"<p>KdibisGlobal Bullwhip Game Bullwhip Game &#8211; Scenario The&nbsp;KdibisGlobal Bullwhip Game&nbsp;is an extended form of the Beer Distribution Game (Beer Game). Four companies, Alpha Kdibis, Green Kdibis, Royal Kdibis, and Wild Horse Kdibis, have identical 5-stage supply chains. The task is to meet the beverage demand of four retail groups, from Material to Retailer, while minimizing [&hellip;]<\/p>\n<div class=\"pvc_clear\"><\/div>\n<p id=\"pvc_stats_1142\" class=\"pvc_stats all  \" data-element-id=\"1142\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" class=\"svg-inline--fa fa-chart-bar fa-w-16 fa-2x\"><path fill=\"currentColor\" d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\" class=\"\"><\/path><\/svg><\/i> <img loading=\"lazy\" decoding=\"async\" width=\"16\" height=\"16\" alt=\"Loading\" src=\"https:\/\/kdibis.com\/kdibiswp\/wp-content\/plugins\/page-views-count\/ajax-loader-2x.gif\" border=0 \/><\/p>\n<div class=\"pvc_clear\"><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-1142","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Beer Game and the Bullwhip Effect Experienced - Kdibis Learning Games<\/title>\n<meta name=\"description\" content=\"The Kdibis-Beer-Game demonstrates that the bullwhip effect is caused by human action and behavior.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kdibis.com\/kdibiswp\/index.php\/kdibis-beer-game-and-the-bullwhip-effect\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Beer Game and the Bullwhip Effect Explained\" \/>\n<meta property=\"og:description\" content=\"Explore The Beer Game and the Bullwhip Effect in supply chain management. 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